Alicia started her education in fashion design at Parsons in New York City. After graduating, Alicia began her career in visual merchandising and costuming. Here, she learned about shape, texture and how hair and clothing compliment each other. Always wanting to go to Cosmetology school, with her fashion degree, Alicia learned that her true passion was in doing hair. Pursuing this passion, Alicia went to Paul Mitchell The School in Sarasota, FL. Once she got her Cosmetology license, she started doing hair, clothing and set design in a studio setting, on websites and for other personalized projects. One major accomplishment was working full time for the Zappos Couture site (some of her work can be seen below).
In 2017, Alicia moved to Boulder to be by the beautiful mountains, go on hikes and be apart of the unique culture Boulder has to offer. She hopes to cater to any client looking for a hairstyle that most suits their lifestyle and that is the most cost effective. Alicia’s goal is to provide her guests with ready-to-wear hair that has longevity and makes the client feel great!
Zappos Couture Photoshoots